FC Bayern Munich and Stryking announce license-based partnership
Bundesliga record champion FC Bayern Munich and fantasy sports developer Stryking Entertainment today announced the first details of their joint license partnership. With 28 Bundesliga and five Champions League titles under their belt, FC Bayern Munich is not only one of Europe’s top football clubs, but they also have an immense fan base. Alongside their 290,000 club members, they have 60 million followers on social media, showing just how big of an appeal the club has. The collaboration gives fans access to specialised game content, unique in-game competitions and tailored fan articles on Football-Stars. Through its involvement in Football-Stars and by engaging their fans in an interactive platform, FC Bayern has the opportunity to learn more about its own worldwide fan base. Therefore, FC Bayern will present the fantasy sports platform Football-Stars to its own fans online and offline.